en
de
fr
50 years of making the world a safer place
In 1975, Jørgen Grynnerup founded the company together with his wife, Kirsten, in a small basement located in the outskirts of Copenhagen, Denmark.
At the beginning of 2025, Dancop celebrates 50 years in the business of making companies and their employees safer with high-quality safety products.
It all started with a mirror
The story of Dancop began with a single product—an innovative dome mirror that would revolutionize the retail industry. Created using a unique technique and materials, this mirror was originally designed to prevent shoplifting in supermarkets and stores, providing a practical solution for retailers. At the time, Dancop customers were wholesalers dealing with shop inventory solutions for retailers across Denmark. The initial success of the dome mirror quickly spread, and soon, Dancop expanded its reach to neighboring Sweden, where demand for this ingenious product continued to grow. Although the product range has significantly expanded over the years, the dome mirror remains a bestseller in Dancop’s assortment. This iconic product not only marked the company’s entry into the market but also laid the foundation for what would become a diverse and highly successful lineup of mirrors and related solutions. Today, Dancop is recognized for its innovation, quality, and ability to adapt to the evolving needs of customers across the globe.
European expansion and strong growth
The 1990s marked a significant period of expansion and growth for Dancop, as the company scaled its operations and solidified its presence in the global market. During this time, Dancop began exhibiting regularly at tradeshows, using these key events to build a wider distribution network and introduce new products that catered to evolving market demands.
In 2001, Dancop took a major step in its European growth by founding Dancop International GmbH under the leadership of former partner Thomas Heinze. As CEO of Dancop GmbH, Mr. Heinze was instrumental in shaping the company’s expansion into the European market.
Mr. Heinze’s efforts in spearheading the company’s market penetration were widely recognized, as he successfully guided Dancop International GmbH through a period of rapid growth. His retirement in 2023 marked the end of an era, but the legacy of his contributions to the company’s European operations remains. Under his leadership, Dancop GmbH grew into a strong European player, and the consolidation of subsidiaries across the region further strengthened the company’s global reach.
Dancop’s continued expansion and success reflect the company’s commitment to innovation, quality, and its strategic vision for growth both in Europe and internationally. The new production facilities and leadership in Europe ensure that the company is well positioned for even greater achievements in the future.
Streamlining the company
In the late 2000s, Dancop undertook a significant restructuring effort to streamline its operations and strengthen its presence in key international markets. The company merged its various regional subsidiaries, consolidating approximately 50 employees into its current, unified sales organization.
This strategic move saw the integration of Dancop’s operations in Switzerland (Dancop CH), the United Kingdom (Dancop UK), Poland (Dancop Poland), Belgium (Dancop Belgium), and Greece (Dancop Greece). By merging these entities into one cohesive sales force, Dancop was able to create a more efficient, dynamic, and responsive organization capable of better serving its growing customer base across Europe.
The consolidation allowed for a more unified approach to sales, marketing, and customer service, ensuring that Dancop could leverage its expanded workforce and regional expertise to meet the demands of its international clientele. The move also enhanced the company’s ability to deliver tailored solutions to customers in various markets while maintaining the high standards of quality and service Dancop is known for.
As Dancop continues to grow and evolve, this strategic organizational shift remains a key part of its success, further solidifying its position as a leading player in the mirror manufacturing industry.
Together – Dancop becomes one company
In 2023, Dancop A/S (Denmark) and Dancop GmbH (Germany) merged to form a unified company, strengthening their position as a global leader in safety solutions. The merger brought together the expertise of both entities under one roof, with Peter Grynnerup at the helm as Group CEO.
Peter Grynnerup, who succeeded his father and Dancop’s founder after his passing in 2002, has guided the company with a steady vision for growth and innovation.
The merger and leadership milestones coincide with Dancop’s 50th-anniversary celebrations, symbolizing its enduring legacy and commitment to future excellence.
Strong European presence with worldwide activities
Today, Dancop operates several facilities in Denmark and Germany.
Headquarters are still located in Denmark, and the international sales office is in Germany, with worldwide activities and more than 100 employees, 14 different nationalities, and more than 10 languages spoken.
Dancop operates several businesses within the workplace safety industry, including d-flexx and other iconic brands, and is committed to making workplaces safer together with customers and partners. Together, we create safety.
